In the last few years I have been mentoring multiple early stage fintech companies through accelerator programs as well as directly. Although I should not be I am continually surprised to learn that few companies at this stage put as much effort into sales as they do on product and funding, especially in the B2B space. Whilst it is clear you need to have a solid product and market readiness, FinTech companies should start thinking about their sales strategy early on. This is
After my last blog entry - When Is A Salesperson Not A Sales Person - I now share some further thoughts.
At Finceler8, a Sales Accelerator, we are approached by companies to help raise funds for their future growth and success.
We have to be careful here because introducing to our investor network, whilst potentially fruitful, can also carry a risk to our reputation. Therefore, we have to be selective and ensure the company raising funds is aware of what investors are see
I have decided to share some of my experiences over the past year.
Having spent over 30 years selling a variety of products into the UK, European and US Financial industry - including, but not exclusively, Software, Information Systems, Broking, Electronic Trading and Prime Brokerage I feel I am at last slightly qualified to share some of my observations since I entered into this new exciting world of Fintech.
Firstly, it is exciting. A plethora of companies some with gre